WAHM Blog

When we think about recession, we all get a bit nervous, especially for those of us who rely on the income from our small business only. Some direct sellers are reporting a huge decrease in sales where others report making more money now, than ever. Many retail stores have reported a huge increase in sales, due to the gas prices.
Small business owners can now gain valuable advice on how to survive during a recession thanks to MoreBusiness.com. MoreBusiness.com is an award-winning small business site filled with sample business plans, marketing plans, templates, sample contracts and business agreements to help entrepreneurs start and grow a small business.The effects a recession will have on your business really depends on your products or services. It is hard to know for sure just how many business owners will be affected financially. The increasing gas prices, subprime meltdown, and rising inflation all influence consumer spending in many industries. Despite the adverse economic environment, business owners who equip themselves with the right tools and strategies will not only survive but thrive. MoreBusiness.com’s Recession-Proof Your Business section provides timely information with actionable plans that are relevant for any industry.

Divided into “Problem” and “Solutions,” the section offers visitors tips on prevention ideas to avoid a financial crisis, control costs, develop powerful sales strategies and more.

Take a look at http://www.morebusiness.com/recession-small-business-08 for tips and ideas on dealing with recession and your small business.

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I did a post several months ago on how using a blog can be a great internet marketing tool for any business.

Since many of my blog readers are not blogging yet, I wanted to go over the post about blogging to offer some insight on how a blog can help a business.

Here are 5 reasons why you should use blogging as an Internet marketing tool to help your business grow.

1.Blogging is easy. The simplest way to get your piece on the net is via blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection then you can blog and advertise your business.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising for the most part. Reading blogs about first-hand product use is like talking to people about their first-hand experience. People want to buy a tried and tested product.

3. Blogging costs you nothing. The only cost involved with blogging is your webhosting, which may run $10 a month. “Since you write your own blog posts and promote your own blog, there is no huge expenses with running a blog”, says blogger Simon Slade.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your blogs readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. The more you blog about topics your readers are interested in, the larger your market will get! No matter what type of business you have, a blog can help you branch out and put internet marketing to work for you!

My offer still stands to help anyone new to blogging get started. Check out Start Blogging Today and Get Free Set Up

Newbie bloggers may also like to learn about free ways to increase blog traffic and advise for better blogging.

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I was reading a really nice article today on different ways to encourage people to buy. After I read it, I was actually thinking how it make perfect since, even when I think about my own purchase habits.

5 Words That Make People Buy…Simple Marketing Tips

1. Guarantee- People like to feel assured they are not risking their hard earned money buying your product or service. Offering a 100% customer satisfaction guarantee or a 30 day money back guarantee make people feel more at ease with making a purchase. If for some reason they are not happy with your product or service, they feel like it will not be a headache trying to get a refund.
2. Testimonial- People like to see testimonials on products or services that are true. I do not mean testimonials you write yourself, I mean testimonials from your customers or clients. If you do not have any, ask for some! When your customers and clients are happy they will normally offer a testimonial for you with no questions asked! Testimonials with photos also work well. It makes testimonials seem a bit more real. Remember- It is illegal to use false testimonials, so never create your own or edit any given to you for use.
3. SALE- Point blank everyone loves a sale or bargain. When people feel like they are going to save money, they will spend it! One time sales, % off, buy one get one 1/2 off, it does not matter. People like sales and will always shop for items on sale.
4. NEW- People want new products, services, ect. Not to mention, they like to be the first ones to get a hold of a new product. Many times people will pre-order products just to be one of the 1st to have it!
5. Customer Service- This is so important to anyone online or offline business. People want to know they can get a hold of someone if they need too and want to know there is someone to correct any issues they may have. Good customer service is a must for return customers. Posting your customer service hours where your visitors can find them easily will make people feel comfortable. Don’t make people jump through hoops to get a hold of you if they need to reach you.

A few more marketing tips……..

If you offer a Guarantee make sure you can really honor it. Many websites who claim to offer a 30 day Guarantee really do not. You try to reach them and never can until day 29 when they finally get back in touch with you they tell you your out of your 30 day guarantee.

Good customer service is a must! You must remember that you will never please everyone! Just try your best to make your clients happy, even if the end result is you being frustrated. It is better to run your business focused on your customers. One mad client can turn away several potential clients!

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