WAHM Blog

Offering free things to your website visitors is one marketing method that often results in a lot of sales. Free courses that are delivered via email are very popular, and people sign up for such courses on a regular basis to learn more about a topic of interest to them. eMail courses are best maintained and delivered with the use of autoresponders.

Many marketers are using free email courses to gain the trust of their visitors and using them to promote their business or affiliates.

An autoresponder can be set up to send out a series of lessons for an email course. The lessons
can be set for distribution at specific intervals. You determine how often the lessons for the course are sent to the people who have signed up for it. Email courses are very different from traditional courses, web based courses, or any other type of course.

The email course writer writes the information out, puts each lesson in an autoresponder series, sets the timing for the lessons, and the rest is automated by an autoresponder. You can opt to have lessons delivered daily, every other day, every three days, or any other time frame that you think works best for your email students.

Email courses are commonly used to sell products and services.

Lets say you have a blog about parenting, you could create an e-course called “7 days to being a better parent”. Each lesson would offer advise and tips on being a better parent.

Lets say you have a website that sells home decor, you could create an e-course called”Decorate your Home In 7 Days” or even “Learn to decorate like a pro”. Your messages would offer advise on decorating and at the same time promote any products you have for sale. Through out each lesson delivered, you would offer tips for decorating, and could throw in how to decorate with one of your products. This not only would offer your e-course readers advice on a topic of interest to them, it would also upsell your products!

So, How Do I Start?

Start by determining what your course will be about, and how long it should be. If the course should be delivered every other day for two weeks, you know that you would need seven lessons. Write the lessons, and load them in your autoresponder. Set the interval for each lesson, which in this case would
be 1, 3, 5, 7, 9, 11, and 13. This puts your name and message infront of your subscribers 7 times!

This means that the first lesson would be delivered one day after the person has requested the course,
and the second lesson would be delivered three days after the person has requested the course, and so on. The interval for each lesson is set for the number of days after the person has signed up Make sure that everything is spelled right, and that your sentences are grammatically correct. You want the lessons to look and sound as professional as possible.

Next, simply advertise your free email course. If you use AWeber for your autoresponder, you can add subscribe boxes to your website or blog that will allow people to join right on your website. Make sure that you run a test first, sending each lesson to yourself, so you can make sure everything looks good!

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Any entrepreneur’s goal should be SUCCESS!

If you aim for success, you must do everything within your means to achieve that. You just don’t complain about not earning as much profit as you expect. You have to keep moving. You have to pour in and invest enough time, money and effort to have profitable results.

With an internet business, you must aim just the same. You should maximize all of your internet marketing strategies, given the wide market that your business will be exposed to. You have to imagine the entire online community as potential clients!

Now, one of the best marketing tools that you can use in your online business is building an email list!
An opt-in list is the best, most effective and smartest option that you can make to make it big. It is one thing to stay in business and it is another thing to have a profitable business. eMail marketing can help any business!

What is an opt-in list?
The opt-in list basically is just a list or a database of names and email ads of people who have visited your website or made a purchase through your website. The listing will allow the owner to send updates, emails or promotions to those who are subscribed.

It is like an ordinary membership or mailing list in an ordinary shop or club, only in this instance, the opt-in list is done online.

Why should I use an opt-in list?
Any visitor that will come to your web site is a potential client. That potential client means there is a potential sale and that potential sale is a potential profit. Now, let’s say that you’ve made a good internet marketing strategy as a result all these potential things have been translated to actual client, sale and profit.

The next prudent thing to do is to not let all these productive efforts be wasted. The next best thing to do is to get the email addresses and other contact details of your clients because your present buyers can still be your clients in the future.

Building a list will definitely work for your benefit. This will ensure that you can maintain close contact and a good relationship with your clients, especially the frequent visitors. This way you will have a regular

This will also save you money, time and effort because once you come up with a new product or new information, you know exactly who you will send updates to because you have a definite market. This is one aspect that you will have to maintain to have a steady source of income at the least. Then the rest of your efforts will be to make the number of your regular clients grow.

You may find our FREE eMail marketing & List Building ebook helpful.

Some pointers in building your opt-in list:
1. You should put a ‘newsletter link’ or ‘subscribe box’ on your web site. It is advisable to put it on all the pages. Then make sure that it is strategically positioned, meaning it has to be easily located by the visitors. The upper right hand corner of the page seems to be a nice position.

2. Promote your website and promote it even more to make give it more exposure and to get more subscribers.

3. Come up with contests or give away freebies and goodies that will require visitors to give out their email ads to be able to join.

4. Give out information, articles and updates to your clients with your links in it. Make sure that the information will be relevant to the customers.

5. Offer free courses to your visitors. This will also help maintain a good relationship with your subscribers.

6. Use your signature also to make your opt-in list expand. Every time you send out messages the link information should be included.

7. Do some networking too. Join some forums or discussions and build relationships with the people there. This way will also be a good way for you to get more contacts and clients. You can learn more about easy online marketing you may find helpful.

At the same time you should also know what you should avoid in building an opt-in list. There is one thing that you should keep in mind as the don’t’s of building a list.

Don’t ever spam your subscribers. It is best that you get permission from your subscribers, or else you might end up with a bad reputation.

You should also refrain from flooding your subscribers with information. You might end up as an annoyance that you might not get a favorable result. There may be times that you’ll give relevant information, but your clients may just dismiss it.

The benefits of having many regular subscribers are undeniable. They will definitely keep your business going and you will definitely enjoy the profits that will come in. Just remember that things don’t end there.

Once you’ve build up on a substantial opt-in list, make sure that you maintain it well. Keep in contact with your subscribers. Send them updates. Give out special offers and helpful tips. Freebies will be helpful too.

I did a post a few months ago about email marketing tips, that are also helpful for new email marketers.

If you do not have an email list service now, check out the Email Marketing Service That Allows You To Easily Track Sends, Opens, Clicks, and More! Check it out now!

They offer a 15 day free trial for you to review the email marketing software to see how you like it. Check out iContact now!

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A few weeks ago I posted a link to an email marketing ebook I had finally released. According to the website stats, it was downloaded 243 times.

My question is, how many of you downloaded it and have finished reading it? Did you find it helpful? Send me some feedback, as I am about to publish another brand new ebook and would love your feedback.

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