Email Courses and Autoresponders For Advertising
Offering free things to your website visitors is one marketing method that often results in a lot of sales. Free courses that are delivered via email are very popular, and people sign up for such courses on a regular basis to learn more about a topic of interest to them. eMail courses are best maintained and delivered with the use of autoresponders.
Many marketers are using free email courses to gain the trust of their visitors and using them to promote their business or affiliates.
An autoresponder can be set up to send out a series of lessons for an email course. The lessons
can be set for distribution at specific intervals. You determine how often the lessons for the course are sent to the people who have signed up for it. Email courses are very different from traditional courses, web based courses, or any other type of course.
The email course writer writes the information out, puts each lesson in an autoresponder series, sets the timing for the lessons, and the rest is automated by an autoresponder. You can opt to have lessons delivered daily, every other day, every three days, or any other time frame that you think works best for your email students.
Email courses are commonly used to sell products and services.
Lets say you have a blog about parenting, you could create an e-course called “7 days to being a better parent”. Each lesson would offer advise and tips on being a better parent.
Lets say you have a website that sells home decor, you could create an e-course called”Decorate your Home In 7 Days” or even “Learn to decorate like a pro”. Your messages would offer advise on decorating and at the same time promote any products you have for sale. Through out each lesson delivered, you would offer tips for decorating, and could throw in how to decorate with one of your products. This not only would offer your e-course readers advice on a topic of interest to them, it would also upsell your products!
So, How Do I Start?
Start by determining what your course will be about, and how long it should be. If the course should be delivered every other day for two weeks, you know that you would need seven lessons. Write the lessons, and load them in your autoresponder. Set the interval for each lesson, which in this case would
be 1, 3, 5, 7, 9, 11, and 13. This puts your name and message infront of your subscribers 7 times!
This means that the first lesson would be delivered one day after the person has requested the course,
and the second lesson would be delivered three days after the person has requested the course, and so on. The interval for each lesson is set for the number of days after the person has signed up Make sure that everything is spelled right, and that your sentences are grammatically correct. You want the lessons to look and sound as professional as possible.
Next, simply advertise your free email course. If you use AWeber for your autoresponder, you can add subscribe boxes to your website or blog that will allow people to join right on your website. Make sure that you run a test first, sending each lesson to yourself, so you can make sure everything looks good!
Popularity: 7% [?]
June 3rd, 2008 at 5:48 am
The larger companies also tend to be white listed with the major ISP where as using your own hosted script may not get as many messages delivered.
June 3rd, 2008 at 8:55 am
this is just like offering a free newsletter, right?
Tamal Anwar’s last blog post..Twitter and lead generation | The power of 140 characters
June 4th, 2008 at 7:44 pm
Tamal »
Actually an e-course is different from a newsletter. Generally newsletters are mailed to subscribers and they cover many different topics of interest to the subscribers. An e-course is used some what as a “HOW TO” guide. They are set up to send out every so many days and are created to teach the reader somthing.
Example, lets say I made one….5 Ways To Increase Your Website Revenue. Each day for a total of 5 days they would get a new idea on how to make more money with their website. Day one could be how to use Google Adsense. So we would cover what it is, how to set your account up, and how to add the code to a website. We would also go over different ways to maximuze profits with the program.
Then on day two, we may cover another money making program or even ways to make a sites visitors pay more attention.
So, each day they would be a new how to course on ways to make more money with their website.
Does that make since?
Tara
June 4th, 2008 at 7:45 pm
Caroline »
It depends on the company you use. Many autoresponder companies have contracts with ISP’s. Where their emails will be delivered as long as they do not get x-amount of complaints.
August 4th, 2008 at 6:16 pm
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