5 Words That Make People Buy
I was reading a really nice article today on different ways to encourage people to buy. After I read it, I was actually thinking how it make perfect since, even when I think about my own purchase habits.
5 Words That Make People Buy…Simple Marketing Tips
Guarantee- People like to feel assured they are not risking their hard earned money buying your product or service. Offering a 100% customer satisfaction guarantee or a 30 day money back guarantee make people feel more at ease with making a purchase. If for some reason they are not happy with your product or service, they feel like it will not be a headache trying to get a refund.
Testimonial- People like to see testimonials on products or services that are true. I do not mean testimonials you write yourself, I mean testimonials from your customers or clients. If you do not have any, ask for some! When your customers and clients are happy they will normally offer a testimonial for you with no questions asked! Testimonials with photos also work well. It makes testimonials seem a bit more real. Remember- It is illegal to use false testimonials, so never create your own or edit any given to you for use.
SALE- Point blank everyone loves a sale or bargain. When people feel like they are going to save money, they will spend it! One time sales, % off, buy one get one 1/2 off, it does not matter. People like sales and will always shop for items on sale.
NEW- People want new products, services, ect. Not to mention, they like to be the first ones to get a hold of a new product. Many times people will pre-order products just to be one of the 1st to have it!
Customer Service- This is so important to anyone online or offline business. People want to know they can get a hold of someone if they need too and want to know there is someone to correct any issues they may have. Good customer service is a must for return customers. Posting your customer service hours where your visitors can find them easily will make people feel comfortable. Don’t make people jump through hoops to get a hold of you if they need to reach you.
A few more marketing tips……..
If you offer a Guarantee make sure you can really honor it. Many websites who claim to offer a 30 day Guarantee really do not. You try to reach them and never can until day 29 when they finally get back in touch with you they tell you your out of your 30 day guarantee.
Good customer service is a must! You must remember that you will never please everyone! Just try your best to make your clients happy, even if the end result is you being frustrated. It is better to run your business focused on your customers. One mad client can turn away several potential clients!
Popularity: 6% [?]
May 25th, 2008 at 10:04 pm
Each of the 5 points are reassuring and important and will definitely translate to sales. Great advice.
May 26th, 2008 at 9:15 am
There are more ideas and tips you can find out to make customer buy the product like, free trial, recommended, limited stocks, one time offer. But you may never fraud or cheat the customer.
We can sell the product once to the customer anyhow, but to make him a regular one, we have to be honest about what we are saying. Liked the post
http://blog-success.blogspot.com
May 26th, 2008 at 9:20 pm
I agree, I’m a sucker for those 5 words as well. Although I think number one for me is “sale”. I’m big on discounts.
May 27th, 2008 at 6:11 am
Good list, thanks. I plan to use all five in marketing my eBook … although I’m debating about the word “guarantee” since I’m afraid some people would buy, read, return for the $$. I suppose informational products transmitted online have their own set of nuances.
Maria @ Financial-Tip’s last blog post..Backyard Gardening: Frugal and Fun
May 27th, 2008 at 12:09 pm
Hi Maria,
Yeah I am not sure you would want to use guarantee for that reason as well. Unfortunately there are many people who are dishonest, and mess it up for everyone else. I would not offer a guarantee on an ebook either. Most digital sellers do not offer a guarantee for that reason.