WAHM Blog

When it comes to email marketing any network marketer will tell you that a good mailing list can help you grow your business! If you want to use email as a marketing avenue for your business, you do need to make sure you follow some simple rules of email marketing.

1. Only send emails to people who have requested to join your mailing list. Unsolicited email is called spam. Sending spam will ruin any legitimate business’s reputation. Rule number one of becoming an intelligent email marketer is to never send unsolicited email.

2. Timing is key with Business to Consumer Communication. In most cases it is best to send emails either between 5:00pm and 8:00pm Tuesday through Thursday or between Friday evening and Sunday afternoon.

3. Be consistent with your sending frequency. Pick a schedule, whether it is weekly, bi-weekly, or monthly and as often as you can stick to that schedule. This way, your customers will come to expect and anticipate your communications. If you are using email marketing to email leads, make sure you do not over email to avoid frustration with a possible lead.

4. Familiarity Encourages Opens. Make the From Name for your messages either your company name, your name or a catchy name that will make your receiver want to open your email. Once you choose a From Name, keep it consistent. During the split second decision subscribers make whether to open your email, the most important factor in their decision is whether the From Name is familiar to them or if it sounds interesting.

5. Avoid Excess Punctuation or Capitalization. Never use ALL CAPS or multiple exclamation marks within your subject line or body. Doing this will trigger spam filters. When spam filters mark your email as spam, you will often be put on the “blacklist”, which is a do not accept email from list.

These email marketing tips have been proven to increase email marketing efforts.

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